Custom Website Design + Optimization
Design + Functionality
Your website is your fingerprint: it’s a unique identifier that is distinct to your brand’s personality and characteristics. Paramount to your business’ credibility, the way your website is designed, written, and functions will determine how engaged your audience is.
Our approach to websites involves
- Starting with the why: What feeling or message should be inherent and clearly identifiable?
- Setting objectives: What are the key goals? Conversions? Education? Ecommerce?
- Understanding your target audience? Who is your demographic? B2B? Millennials? What do they want?
- Creating content: Messaging, digital storytelling, and thought leadership dominate the marketing world today, but you must create content that’s both relevant and valuable to your target audience.
- Establishing your brand: First you must determine what your brand’s identity is. Who do you want to be? How do you want to be know? Then, we consistently and effectively communicate your brand’s identity through your website.
- Designing, Building, Testing, and Measuring: Websites must first be beautifully and effectively designed and built, then tested for function and usability before going live. Once they’re live, we continually measure your website’s performance, ensuring it evolves and optimizing continually to meet your goals.